LBJ’s Power of Persuasion List

“LBJ” had a fabulous list of traits to be successful.


If you are younger than me, you may not know who LBJ was, but it was Lyndon Baines Johnson, 36th President of the United States between John Kennedy and Richard Nixon. He was long the most powerful man in the US Senate before Kennedy picked him to be his Vice President where he could keep a wary eye on his Democratic adversary. What many people may not realize is that Johnson was one of the most persuasive and engaging people of his generation – a genuine power broker. Here is an interesting list that he termed his ‘rules’ to success. They are timeless.

1.  Remember names.

2.  Be comfortable.  Be an old-shoe kind of individual.

3.  Acquire the quality of relaxed easygoing, so that things do not ruffle you.

4.  Don’t be egotistical.

5.  Cultivate the quality of being interesting.

6.  Study to get the “scratchy” elements out of your personality.

7.  Sincerely attempt to heal every misunderstanding you have had or now have.

8.  Practice liking people until you learn to do so genuinely.

9.  Never miss an opportunity to say a word of congratulations.

10. Give spiritual strength to people, and they will give genuine affection to you.


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