Expect a new-look, more aggressive Callaway Golf Company in 2013. Company president Chip Brewer told Wall Street analysts yesterday that while Callaway “continues to make great performing products,” the company as of late has not been “on trend” in differentiating its product from its rivals.
Brewer, who became Callaway president and CEO this past March, said the company’s research and development team has completely revamped its 2013 product line “to be more aggressive in look and performance.”
Brewer wouldn’t get into specifics, of course, but also said Callaway plans significant changes in marketing under the direction of new senior vice president of marketing Harry Arnett. Arnett held a similar position at Carlsbad, Calif., neighbor TaylorMade-adidas Golf.
“He’s working quickly with the team to develop an improved marketing message,” for Callaway product and the brand, Brewer said. “We’re going to give consumers a clear reason to buy our products.”