ORLANDO – The Acushnet Company unveiled its new generation of Titleist Pro V1 and Pro V1x golf balls here at the PGA Merchandise Show – 10 years after the marketplace introduction of the original Pro V1 that sparked a shift in premium golf ball design and performance. The balls will be available next month at a suggested retail price of $58 per dozen.
The 2011 Pro V1 features a new ZG process core technology, responsive ionomeric casing layer, urethane elastomer cover and spherically tiled 352 tetrahedral dimple design. Acushnet says this new 352 dimple pattern with five different dimple sizes has more surface coverage and three axes of symmetry. The previous generation of Pro V1 had 392 dimples. These new aerodynamics, according to Acushnet, deliver a penetrating ball flight that holds its line in the wind – something better players and PGA Tour players desire.
True to form, Acushnet seeded the Pro V1 and Pro V1x on the Tour long before bringing it to market (this past October at the McGladrey Classic), thus creating credibility among the players and demand among consumers who were aware a new Pro V1 was on the way. No company does those things better than Acushnet.
“By implementing design improvements in the core, casing layer and aerodynamics, we have produced the highest performing and most consistent performing Pro V1 we’ve ever made,” said Bill Morgan, Senior Vice President, Golf Ball Research and Design for the Acushnet Company. “Players’ feedback has focused on new Pro V1’s tight penetrating flight, particularly in holding its line in the wind, as well as the increased spin control and consistent reaction into the green.”
The new Pro V1x ball, features a large, high velocity dual core with a soft center, responsive ionomeric casing layer, urethane elastomer cover and a new spherically tiled 328 tetrahedral dimple design (previous generation had 332 dimples). Acushnet says this high coverage dimple pattern with seven different dimple sizes has three axes of symmetry and produces a higher trajectory for Pro V1x’s longer distance and a consistent flight that cuts through windy conditions.