Adams Golf said its year-long “Easy Million” promotion for its line of Super clubs led to golfers gaining 1,022,484 yards of added distance at demo events and in retail simulators.
The company said the program saw more than 22,000 players sample the Super line of clubs, then post their yardage gains at www.onemillionyards.com. The average increase for golfers using the award-winning Super drivers, fairway woods, hybrids and irons, according to Adams Golf, was 60 yards.
One program participant – Kurt Burmeister of Muskegon, MI. – captured the grand prize of 1 Million Southwest Airlines Rapid Rewards points.
“Once golfers test our performance-enhancing technology, they appreciate first-hand how our easier-to-hit clubs get the ball airborne and increase distance,” said Scott Blevins, Adams Golf senior vice president of sales and marketing. “With ‘Easy Million,’ we created a fun and unique product trial experience that resulted in incredible distance gains.”
Blevins said “Easy Million” was a key component in establishing new company standards for brand consideration and trial. Proprietary National Golf Foundation research conducted in 2013 found that overall Adams serious purchase consideration rose 25 percent over 2012 – the largest increase experienced by any major brand in the study.