Eaton’s Golf Pride Grips Division will launch its new oversized putter series called TOUR SNSR at this week’s PGA Merchandise Show in Orlando. The company says the new grips feature larger shapes that are engineered with SNSR material that delivers “Tour-level’’ feel and feedback (www.golfpride.com).
The new TOUR SNSR Series, according to Golf Pride, features a soft-tuned rubber formulation that gives these grips an extraordinary feel, and encourages a lighter grip pressure that golfers seek in creating a smooth stroke. The new SNSR compound, the company says, also enhances feedback into the hands to improve player distance control.
Players can dial in the feel that fits them best with two Tour proven shapes, the Tour SNSR Contour and the Tour SNSR Straight.
Golf Pride says Tour SNSR Contour is an “evolution’’ of the classic tapered pistol profile that is the shape preference of over 75 percent of Tour players. The pistol allows golfers to “lock in” their upper hand for consistent hand placement that translates to more confidence in every stroke.
Tour SNSR Straight, according to Golf Pride, offers a contemporary, non-taper shape promoting a consistent hand pressure and feel. The straight taper design features soft, rounded edges that are strategically beveled for palm and finger pad comfort.
Each shape is available in two oversize options, 104cc and 140cc.
“Our new Tour SNSR Series is arguably our most distinctive and innovative new putter grip line ever produced,” said Brandon Sowell, global director of sales and marketing for Golf Pride. “We worked extensively with Tour players and amateurs for input during development and they clearly highlighted a need for enhanced feel and feedback with larger putter grips. Our R&D team took the challenge and produced a new soft rubber formulation that re-defines excellence for feedback and Tour performance.”
The Tour SNSR Series will be available at retail in April and feature a street price of $24.99.