adidas Golf consistently produces some of the more innovative apparel in terms of fabrics and performance in the industry today. The latest example if the company’s puremotion Tour apparel collection, which adidas Golf says is designed with the golfer’s body in mind to deliver maximum performance with minimal restriction during the swing.
adidas Golf said its designers utilized high-performance, maximum-stretch, moisture-wicking fabrics developed to keep golfers cool in warmer conditions. adidas Golf Tour staff professional Dustin Johnson debuted the puremotion Tour collection at the Hyundai Tournament of Champions this past January. The remainder of the adidas Golf tour stable will be outfitted in the collection throughout the 2014 PGA Tour and LPGA seasons.
Utilizing advanced engineering technologies throughout the development process, adidas Golf said puremotion Tour polos provide a bonded, precision fit designed to keep athletes distraction-free and swinging to their fullest potential throughout the course of play.
“Everything we build is validated on the PGA Tour by the best golf professionals in the world. If we can build product that performs to their exacting standards, we know amateurs around the world will see and feel the benefits,” said Davide Mattucci, director of global apparel product marketing for adidas Golf. “We need to assure that the technology we build into all of our products enhances performance, but stays out of the way and allows our pros to focus on their swing and nothing else.”
The puremotion Tour collection includes four men’s polos and two women’s polos with suggested retail prices from $70-$90.