FootJoy’s new Hyperflex golf shoe will debut at next week’s PGA Merchandise Show in Orlando. The company says Hperflex is “the most distinctive footwear category in its history,’’ featuring a new FlexGrid exoskeleton that delivers lightweight support and cushioning.
The Hyperflex will be available Feb. 15 at a suggested retail price of $190 per pair.
The most striking feature of the Hyperflex golf shoe is the upper. Most athletic shoes, according to FootJoy, are constructed with soft, mesh upper materials that are ideal for running and activities that don’t require a lot of lateral movement.
However, the company says that for its research & development team, the key was to keep those comfort qualities in place but also deliver the support, stability and waterproof characteristics required for golf. Through extensive testing, FootJoy says this balance was achieved utilizing an engineered material never before used in golf shoes, called FlexGrid.
FootJoy says the distinct FlexGrid upper was inspired by the Leonard P. Zakim Bunker Hill Bridge in Boston, not far from company headquarters in Fairhaven, Mass. When viewing this type of cable-stayed bridge at different angles, the cables create a grid offering tremendous strength and support, all while maintaining a sleek, lightweightand technical appearance – similar to FlexGrid.
The FlexGrid exoskeleton, according to FootJoy, is strong enough to keep the foot from rolling laterally during the golf swing but also conforms to the foot and allows it to flex. The base layer that supports the exoskeleton consists of a tight-knit, lightweight, soft, flexible, waterproof mesh, which allows for maximum comfort, breathability, flexibility and airflow.
FootJoy says the combined layers produce a golf shoe that wraps the foot in the comfort you expect from an athletic shoe with the additional support of a high-performance golf shoe.