You have to like the way Cobra Puma Golf pushes the envelope. The company that brought us Rickie Fowler’s rainbow of colors is now launching a new golf line called the Ferrari Golf Collection. The company says the Ferrari Golf Collection features luxury equipment, apparel, footwear and accessories. It’s part of a long-term partnership between Cobra Puma Golf and Ferrari SpA. The intent, according to Cobra Puma, is to bring a “new type of product to the industry that is both beautiful and technically advanced, truly merging both art and science.”
It’s not exactly a first in the equipment industry. Golf equipment companies over the past few years have teamed with luxury auto makers, including Mercedes Benz and Lamborghini, on technology and marketing.
“We saw an opportunity in the current marketplace to bring the Ferrari Golf Collection to life,” said Bob Philion, president of Cobra Puma Golf. “It’s a high end collection the golf industry has never seen before; bringing together the best of Cobra Puma enriched with the expertise of Ferrari in a superior product offering of equipment, apparel, accessories and footwear. We are thrilled to be working with Ferrari SpA on this long-term collection to bring a new, premium golf product line up to consumers.”
The centerpiece of the Ferrari Golf Collection lies in the Cobra Ferrari Driver, which features what Cobra Puma calls an “aerodynamic, multi-material design that delivers fast club head speed and exceptional distance.”
After studying the Cobra ZL Encore Driver, Philion said Ferrari aerodynamics engineers suggested shape changes that would reduce drag coefficient, making the club swing easily through the air and resulting in more club head speed. These changes included new radii along the face perimeter, smoothing of the bottom sole surfaces and raising the trailing edge of the driver higher off the ground (to delay separation). These new designs, Philion said, along with multi-material construction reduce drag, increase club head speed and maximize distance.
“The Ferrari Golf Collection Driver is a work of art,” said Tom Preece, vice president of research and development at Cobra Puma Golf. “We worked with Ferrari engineers to create a truly impressive driver that reduces drag and delivers fast club head speed. This results in maximized distance in a beautiful driver.”
The driver also features a hand-stitched leather grip, a head cover made from genuine Ferrari leather, a Fujikura Motore Speeder Shaft and is packaged up in a Ferrari Golf Collection Driver display box.
The Ferrari Golf Collection of apparel, footwear and accessories ranges from visors, belts, gloves, umbrellas and bags. A selection of the accessories, such as the Ferrari Golf Luxury Bag and Ferrari Golf Luxury Duffel, are crafted in Poltrana Frau Leather, the same leather used in Ferrari GT Cars.
The Ferrari Golf Collection apparel features polos, knits, jackets and pants
The Ferrari Golf Collection will be available beginning next month at golf retailers, select Ferrari Stores and select high end retailers.