“Trimming low-value SKU’s,”
Is biz-speak for this loser–
From the start it seemed a ruse
Avoided by savvy boozers.
As goes Chill went Southpaw Light
And Red Dog is surely limping
One wonders if this crew is tight
And what the heck they’re thinking.
A hint of lime a pinch of salt
Went into this brewing crime
And AB is just as much at fault
With its ghastly Bud Light Lime.
Yet MillerCoors bravely marches on
Seemingly devoid of fear,
Seeking “high net revenue brands”–
And never mentioning beer.
[According to Advertising Age, 11/12/13, MillerCoors announces it will be pulling the plug next year on Miller Chill.]