The End of the Beer World As We Know It, Part I: The Arms Race

Rest easy, Scotland.  In the high alcohol arms race that has been brewing between BrewDog in Scotland and Schorschbräu in Germany (see my previous post and comments here), the irreverent Scots have responded, and have seemingly reached the end of the road in their experimentation with sky-high ABV beers. BrewDog has produced 12 bottles of a 55% ABV beer costing £500 each and wrapped in dead animal skins: The End of History.

It doesn’t appear to be a joke, as the brewers suggest at the BrewDog website ( that the beer is a blond Belgian ale infused with nettles and juniper berries.

Yet they display it all jokingly. As the website says, each bottle “…comes with its own certificate and is presented in a stuffed stoat or grey squirrel. The striking packaging was created by a very talented taxidermist and all the animals used were road kill.”

This has already set off criticism from animal rights groups in Scotland, and comes on the heels of a BBC News report that Scots drink 25% more alcohol than other Brits.

No word from Germany yet.

Related Posts:
The End of the Beer World As We Know It, Part IV: Beer With Balls
The End of the Beer World As We Know It, Part III: Arise, Prince Willy
The End of the Beer World As We Know It, Part II: Fried Beer

TOPICS: Beer on TAP, Lifestyle Tags: , , , ,

ABOUT: Tom Bedell

Tom has written about golf and golf travel for American Airlines’ luxury magazine Celebrated Living since 1999, and for Travel & Leisure Golf, Golf Connoisseur, Virtuoso Life, Lexus Magazine, Acura Style, Tee It Up, American Way, The Met Golfer and many others. Before his first golf article, Tom had established his chops as a beer expert; as far as he knows he remains the only member of both the Golf Writers Association of America and the North American Guild of Beer Writers.

3 Responses to “The End of the Beer World As We Know It, Part I: The Arms Race”

  1. Tom Bedell

    The End of History is now sold out. Well, that took less than a day. Let’s see, 12 bottles at £500 each….

  2. Tom Bedell

    The Netherlands has joined the fray: a brewery in Almere, ‘t Koelschip, has brewed a 60% ABV beer called Start the Future. Drink enough of it and one might not have any future at all, but the high alcohol contest brews on. This one comes in a .33 liter bottle for a mere €35 ($45), a veritable bargain compared with The End of History.

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