Golf Resort Director of Marketing Sets New World Record
Trite, AZ: Demonstrating a spirit-numbing lack of imagination, Fairview Resort Director of Marketing Ima Hack smashed all previous records by using the word “breathtaking” thirteen times in a single eight-page brochure for this mediocre desert golf property. Hack employed the tired, aching adjective to describe, among other things, the following:
- Vistas from the clubhouse
- The concierge
- The Porte Cochere
- A flank steak
Upon hearing about her own accomplishment—and not recognizing that it was a dubious one—a literally out-of-breath Hack said, “Actually, I suggested to my General Manager that we change the name of the resort—from Fairview to . . . Breathtaking View!”
